DIG INTO DIGITAL CERTIFICATE PROGRAM

With Adam Kolozetti M.Eng, P.Eng, PMP & Katelyn Bullock P.ENG, RABQSA Certified


 
 

DIGITAL CULTURE

3 Day WorkShop: Are you an organization that believes in there brand and culture but has struggled to demonstrate that online?  Culture has historically been used to describe human behaviour and interaction within an organization, but what about online?  What about your digital culture?  What if you could authentically tell your story consistently in a way that not only engaged your team internally, but engaged your community of prospects, clients and collaborators externally?  If you've been feeling that you are not taking full advantage of the digital space to drive business results, than this course is for you.

CERTIFICATE DELIVERABLES

  • 3-day intensive training
  • Learn the value of authentic digital culture
  • Create your own brand guide and social media strategy
  • Learn to build a culture of digital engagement within your team

WHO SHOULD ATTEND?

  • Executive Team
  • Managers
  • Culture Champions
  • Sales and Marketing Professionals
  • Human Resource Professionals
  • Consultants and Advisors Influencing Change For Their Clients

                            PARTICIPANT COST FOR TOTAL SESSION

                            $3,995.00 (+GST)

                            ( Minimum 3 Participants )

                            Note: Facilities, AV equipment, Food and accommodations are charged separately and are not part of the participant cost

                            ENGAGEMENT DETAILS

                            FOLLOW-UP COACHING PROGRAM

                            HOURLY COACHING RATE: $250/HR (+GST)

                            If your team requires additional time for follow up, we offer Coaching follow up sessions.

                            Dig Into Digital Certificate Program  
                            MODULES HOURS OUTLINE
                            		INSTRUCTOR
                            Introduction to Digital Culture 1 This module will introduce students to root Digital Culture.  Students will learn how digital presence can amplify your brand and culture both from within and from without.

                            		Adam Kolozetti M.Eng, P.Eng, PMP & Katelyn Bullock P.ENG, RABQSA Certified.

                            Knowing Your Voice

                            		2 This module introduces students to how they want to be perceived.  Students will understand the benefits of themes like humor, boldness, etc.
                            		Adam Kolozetti M.Eng, P.Eng, PMP & Katelyn Bullock P.ENG, RABQSA Certified.

                            Building Your        Avatar               

                            		2 This module introduces students to the idea of their customer avatar.  Students will learn how to imagine their ideal client in great detail.

                            		Adam Kolozetti M.Eng, P.Eng, PMP & Katelyn Bullock P.ENG, RABQSA Certified
                            Your Value            Proposition          
                            		2 This module introduces students to the idea of their value proposition.  Students will learn to consider their business differentiator and how to communicate it.

                            		Adam Kolozetti M.Eng, P.Eng, PMP & Katelyn Bullock P.ENG, RABQSA Certified.
                            Understanding       Your Platform        
                            		0.5 This module introduces students to the various social platforms and their strengths and purpose in relation to each other.  Students will learn how to select the platform that is right for their business.

                            		Adam Kolozetti M.Eng, P.Eng, PMP & Katelyn Bullock P.ENG, RABQSA Certified
                            Competitor Analysis
                            		2 This module introduces students to the concept of reviewing and understanding their competitors in the digital space.  Students will learn to review social content and website for strengths and weaknesses relative to their own.

                            		Adam Kolozetti M.Eng, P.Eng, PMP & Katelyn
                             Bullock P.ENG, RABQSA Certified.
                            Optimizing Your Profile
                            		1 This module introduces students to an optimized profile.  Students will learn how to make their profile interesting and engaging.

                            		Adam Kolozetti M.Eng, P.Eng, PMP & Katelyn Bullock P.ENG, RABQSA Certified

                            Digital Engagement

                            		1 This module introduces students to the ideal of digital content as an engagement tool.  Students will learn how to amplify their team culture within while building community without.

                            Adam Kolozetti M.Eng, P.Eng, PMP & Katelyn Bullock P.ENG, RABQSA Certified. 

                            Devise Your Strategy
                            		2
                            		 This module introduces students to a digital content strategy.  Students will build their own strategy based on learnings.
                            		 Adam Kolozetti M.Eng, P.Eng, PMP & Katelyn Bullock P.ENG, RABQSA Certified. 
                            Good Content vs Bad Content 0.5 This module introduces students to the concept of good content vs bad content.  Students will learn the hook, story, call to action model and learn to recognize good content. Adam Kolozetti M.Eng, P.Eng, PMP & Katelyn Bullock P.ENG, RABQSA Certified
                            The Power of Story
                            		0.5 This module introduces students to the concept of storytelling when creating content online.  Students will learn the power of authenticity and vulnerability to engage an audience.
                            		Adam Kolozetti M.Eng, P.Eng, PMP & Katelyn Bullock P.ENG, RABQSA Certified
                            Hashtags and Tagging
                            		0.5 The module introduce students to technical concepts on social platforms such as hashtags and tagging and how and when to use them.
                            		Adam Kolozetti M.Eng, P.Eng, PMP & Katelyn Bullock P.ENG, RABQSA Certified
                            Canva Overview
                            		1 This modules introduces students to Canva, a free graphic design software that has made content creation accessible to those not classically trained as graphic designers.
                            		Adam Kolozetti M.Eng, P.Eng, PMP & Katelyn Bullock P.ENG, RABQSA Certified
                            Content Review
                            		1 This module is an interactive review of content created based on course learnings.
                            		Adam Kolozetti M.Eng, P.Eng, PMP & Katelyn Bullock P.ENG, RABQSA Certified
                            AI Tools
                            		1 This module introduces students to the various tools available to help take their digital content to 11.  This includes the latest AI tools.
                            		Adam Kolozetti M.Eng, P.Eng, PMP & Katelyn Bullock P.ENG, RABQSA Certified
                            Your Dream Clients
                            		1 This module introduces students to the concept of targeted marketing.  Students will create their own dream client list and understand strategies for getting their attention.
                            		Adam Kolozetti M.Eng, P.Eng, PMP & Katelyn Bullock P.ENG, RABQSA Certified
                            Power of the Exponential
                            		1 This module introduces students to the concept of an engaged network and the exponential power of organic reach.  Students will learn techniques and best practices to maximize their engagement online using their network.
                            		Adam Kolozetti M.Eng, P.Eng, PMP & Katelyn Bullock P.ENG, RABQSA Certified
                            KPIs and Analytics
                            		2 This module introduces students to the concept of KPIs and analytics  Students will learn the difference between vanity metrics and engagement networks and understand how to iterate their strategy and content to success.
                            		Adam Kolozetti M.Eng, P.Eng, PMP & Katelyn Bullock P.ENG, RABQSA Certified
                            Paid Reach 1 This module introduces students to the concept of paid reach.  Students will learn how to maximize the effectiveness of paid reach and when to apply it.
                            		Adam Kolozetti M.Eng, P.Eng, PMP & Katelyn Bullock P.ENG, RABQSA Certified
                            Total hours 23   
                            Pricing / per participants*   $3,995.00
                            - Certificate of Completion awarded if a mark of 70% or higher is achieved on each module quiz         and all assignments completed.
                            - Price does NOT include Sales tax, Travel Costs ( if applicable)
                            - Course instructor may change with no advance notice
                            - Course delivery will be either in Person or Video Call ( Based on Client Request )
                            - REFUND POLICY: No refunds will be provided after payment has been received. However,           
                               rescheduling may occur within a 6 month period from the original purchase date; dependent on     facilitator and facility availability.



                            BUY NOW 



                            Adam Kolozetti
                            M.Eng, P.Eng, PMP 

                            Adam has a Master’s Degree in Aerospace Engineering which led him down a path of learning in the Defense, Energy, and Construction industries.  It is this quest for knowledge that taught him that collaboration and the human condition were his passion and his calling. 

                            Katelyn Bullock
                            P.ENG, RABQSA Certified

                            Katelyn is a Materials Engineer who fell in love with quality management systems.  She has worked in the Construction and Energy industry where she built and oversaw quality systems and improvement programs.

                            These two colliding paths led to the co-founding of ENTA Solutions, a company dedicated to animating business culture and driving business success. 

                            For the last eight years, Adam and Katelyn and their team have helped businesses unlock human potential and drive towards their vision. This Includes hundreds of hours  in facilitating group workshops and teaching culture strategies to business leaders.



                             


                            Adam is also the host of The Culture Hack video podcast where he engages with the top experts in the field of organizational culture and psychology,  and  Katelyn is the host of Walk the Block, and video series where she features local Calgary businesses.